Ebay Taking Strong New Initiatives Against Counterfeiters

As reported on Scott Wingos Ebay Strategies Blog Ebay has planned strong new initiatives in response to counterfeiting issues. The new initiatives are expected to be formally announced soon and will involve Ebay taking a closer at sellers who sell items particularly susceptible to counterfeiting. Among the initiatives are Paypal verification requirements, independent seller reviews, elimination of 1-3 day listings, and restriction in cross border trade.

Ebay is not publishing a list of which particular items will be targeted for these initiatives for obvious reasons.

In the long run, a positive move by Ebay and one that will ultimately benefit all users.

Ebay Offers Free Shipping Incentive to Sellers

Ebay is ofering a incentives to sellers who offer free shipping November 28-30 2006 (3 days only. Sellers who offer free shipping for auction and fixed price listings will get a free listing upgrade of subtitle and border. The two upgrades would normally cost $3.50. The promotional page is Here.

UPS and Fedex Plan 2007 Rate Increases

Both UPS (United Parcel Service) and their competitor FEDEX have announced rate increases beginning January 1, 2007. UPS rates are to be posted on their website Dec.1. So far, no word from DHL. Read more Here.

What is VeRO?

The acronym VeRO stands for the Verified Owners Rights Program and is a program created by Ebay to protect intellectual property rights of third parties. Among other things intellectual property rights include copyrights, patents, trademarks, brand names, and licenses.

Should a VeRo member feel their rights have been violated, VeRO acts as a mechanism to report this to Ebay. Ebay will then arbitrarily remove the listing and refund the listing fees to the seller. It is the responsibility of the seller to contact the VeRO complainant for any further resolution. Ebay will not, apparently, involve themselves in a VeRo complaint other than to notify the seller that the listing has been removed. In fact, according to their policy " eBay cannot require rights owners to provide you with the exact reason for the removal of your listing. However, we do require that they provide you with an email address to contact them directly".

Ebay does, however, publish a rather extensive list of VeRO members About Me pages on this page. They all seem to give a varying degrees of information regarding their property rights, with some but not all offering contact information. Another possible resource is the Ebay Guidelines for Creating Legally Compliant Listings.

Basically, if you feel your listing was removed in error, it is up to you to contact the rights owner. If the rights owner agrees and is willing to contact Ebay to that effect, then and only then will Ebay allow reinstatement of your listing.

There have been many posts on the Ebay Community Boards over the years regarding sellers who have had listings removed for VeRO violation with no idea why. No doubt there will be more in the future. It would seem that with regard to VeRO, the only sensible advisement is "let the seller beware".

Ebay Black Friday Hot Sellers

Streetinsider.com has a neat little piece about some of the Ebay hot sellers on the post Thanksgiving shopping rush. Based on Ebays Market Research, they profile a few items from fruitcakes to Elmo and and post average prices realized & units sold vs. the same items two weeks ago.
Read it Here

Crusader Says Relic Sales are a Bad Deal

'Something very wrong' in bids for saints' bones

By BRIAN MURPHY
THE ASSOCIATED PRESS

Hardly an hour goes by without Thomas Serafin or one of his cybersleuths checking what eBay has to offer.

They're not hunting for bargains and never place a bid. Their interest is bone shards, bits of wizened flesh and a contemporary twist on the sacred and the profane: how the ancient trade in the most coveted religious relics has moved into the global flea market of online bidding.

"You can find bone fragments supposedly from St. Augustine being hawked on the Internet along with trinkets and antiques. There is something very wrong here," said Serafin, a professional photographer and Catholic activist based in Los Angeles who has led an expanding campaign since the late 1990s to block the online sale of objects purported to contain the remains of Christian saints.

Last month, Serafin's group, the International Crusade for Holy Relics, opened a new front that's truly worthy of a David and Goliath metaphor: a call to boycott eBay.

It seeks to pressure the world's largest online auction site to close alleged loopholes used to bypass its ban on allowing bids for human remains.

Complete Story Here

Esellerstreet Launches Pay as You Go Ebay Research

Esellerstreet has launched a pay per search tool for Ebay sellers. They offer 90 days of market research for Ebay.com in all categories with the exception of Ebay Motors and Real Estate. Research covers statistics in several different areas and features a full analysis on items and sellers. Cost of the service is $7.00 flat fee for 20 searches. and no monthly service fees.

Lawyer Wants O.J. Simpson Book Off Ebay

By LINDA DEUTSCH AP Special Correspondent
© 2006 The Associated Press


LOS ANGELES — An attorney representing the family of Nicole Brown Simpson accused eBay on Thursday of not moving quickly enough to yank auctions of "If I Did It," O.J. Simpson's hypothetically story of how he would have killed his ex-wife.

The book had been scheduled for release Nov. 30 following a two-part Simpson interview on Fox, but News Corp., owner of Fox Broadcasting and publisher HarperCollins, canceled the project after an outcry condemning it as revolting and exploitive.

Responding to concerns from HarperCollins, eBay spokesman Hani Durzy said Wednesday that the online auction house has been removing offers to sell purported copies of the book from the site. In one case, bids had topped $1 million.

A phone message left for eBay representatives was not immediately returned Thursday.

Brown family attorney Natasha Roit said the site's deadline-style auctions means some transactions could finish before eBay acts. HarperCollins has said all copies of the book would be destroyed, but is always a chance some could get out.

Complete Story Here

Ebay Sellers Need a Buying ID

With the holidays approaching fast many Ebay sellers will also be buyers. Ebay allows individuals to have multiple ID's, as long as they are linked to different email addresses. Its a good idea for those who are primarily sellers to have a separate ID to use when buying for several reasons:

• Feedback. Don't risk your selling reputation over a holiday gift for Aunt Tillie. If you find yourself in a buying deal that goes bad you won't have to worry about getting negative feedback on your primary selling ID. It also leaves you the freedom to post (deserved) negative feedback without worrying much about retaliation.
• Your buying habits. Many sellers surf Ebay for bargains that can be resold at a higher price. You really do not need a prospective buyer knowing what you paid to acquire an item (or for that mater, where you bought it)

To obtain another Ebay ID, simply sign up again as though you were a new customer. Just use an email address different from the one already registered with Ebay.

Ebay Discount Listing Promotion Nov 21

Ebay.com has announced a one day 20 cent listing fee promotion for auction and fixed price listings only for Tuesday Nov 2.

This promotion will not apply to the following types of listings: All eBay Motors listings (including Parts & Accessories, Passenger Vehicles, Motorcycles, Power Sports, Other Vehicles), International, Live Auction, Professional Services, Real Estate, Ad Format, Store Inventory listings and several business/industrial categories.

IRS Advisory Committee Wants Auction Sellers to Pay Taxes

By Kevin McCoy, USA TODAY 11/20/2006
Attention online auction sellers: An IRS advisory committee wants you — to pay federal income taxes on your profits.

Anyone who sells goods online should first be required by law to submit a federal tax identification number, a change that would enable the IRS to track the transactions and seek any taxes owed, the committee recommended in a new report to the federal tax-collection agency. The recommendation is similar to an enforcement option raised in August by the staff of the congressional Joint Committee on Taxation.
The IRS advisory panel of tax specialists, citing the rapid growth of Americans selling via eBay, uBid and other online sites, said it's likely that "a significant number of those users either choose to ignore income reporting requirements or are unaware of their obligations."

"We're trying to help close the tax gap" between what Americans actually earn and what they report to the IRS, said committee member Rachel Paliotti, corporate tax manager for Blue Cross & Blue Shield of Rhode Island.
The non-government panel's report cited IRS data that estimated non-farm sole proprietors under-report 57% of their annual income. The committee also highlighted a 2005 eBay-commissioned report by ACNielsen International Research that said more than 724,000 Americans described the top online auction site as their primary or secondary source of income. Full Story Here

KKK Snowmen Booted from eBay

KKK snowmen booted from eBay

NEW YORK, Nov. 17 (UPI) -- The auction Web site eBay has kicked off a New York entrepreneur selling Ku Klux Klan figurines with detachable hoods.

The crude "KKK Snowmen and Snow-women" were going for a starting bid of $13.77, the New York Daily News reported.

"He's made of clay and stands a nice size at 5" tall," the seller described one figurine. "He is in his white gown (some people like to call them sheets) and hood, which is removable for your viewing pleasure."

An eBay spokeswoman, Catherine England, told the Daily News that the site bans offensive items. But she said that with 105 million items on the site at any given time and 6 million added every day, eBay is unable to do a complete screening.

The site learned of the Klan figurines from the Daily News.

Previous KKK items that have turned up on eBay include a knife bearing a Ku Klux Klan shield, an antique hood and a T-shirt with a picture of a burning cross.

Understanding Dutch Auctions

Dutch Auctions can be an excellent method of liquidating large quantities of identical items, but can be a little tricky. Insertion fees are based on the value of the items times the quantity of items available. In any case, the fees will not exceed $4.80, as this is Ebay’s maximum fee for items listed at over $500.00.

The important thing to remember with Dutch Auctions is that all bidders pay the same price – the lowest successful bid. Successful bids must have a total higher bid value than previous bids. For example a bid of $6 for 8 units ($48) is considered higher than a bid of $4 for 10 units ($40). As a further example consider this scenario with a listing of 10 items:

• Bidder A bid for 7 items @ $5.00 each = $35
• Bidder B bid for 4 items @ $6.00 each = $24

The lowest succesful bid is $5.00, and bidder A has the highest total bid value. The results would be:

• Bidder A wins all 7 items @ $5.00 each
• Bidder B wins 3 items at $5.00 each

Bidder A had the highest total bid value, and thus gets all items bid on. Bidder B gets the remaining 3 items. Both bidders will pay the lower of the successful bid prices. ($5.00) In the event of two bids at the same price, the earlier bid gets priority. It should also be noted that winning bidders have the right to refuse partial quantities.

Ebay Powerseller Challenge Promotion

Ebay has announced a selling incentive promotion from Nov 15, 06 through Jan 5, 07. The promotion provides an incentive for Ebay Powersellers to grow their business during the holiday selling season. Rewards involve a cash back bonus for exceeding sales targets as well as a chance to win a $5,000 cash prize.Details are here.

Ebay Restricts Sale of Playstation 3

Associated Press
By RACHEL KONRAD
November 15, 2006


SAN JOSE, Calif. - People pining for the sleek PlayStation 3 gaming console might find shortages on eBay as well.

The unfettered online marketplace for such items as Elvis memorabilia and Ferraris is imposing restrictions on the PS3, which is expected to become one of the hottest holiday gifts when it hits stores Friday.

Only established eBay Inc. vendors — those who have racked up comments from at least 50 previous customers and have positive ratings of at least 98 out of 100 points — can list PS3s before Friday. Each vendor can only list only one PS3 per eBay account.

The listing must include a photo of the pre-order receipt, and the seller must guarantee shipment within 30 days from the date of purchase. Before Friday, PS3s can be listed on eBay only in auction formats — not as "buy it now" items.

complete story here

Buying Wholesale

As we all know, your profit on any item you sell is almost always made when you buy it.The cost of inventory must leave a comfortable margin to sell at a competitive price, cover expenses, and still make a reasonable profit for your time and labor. For most Ebay sellers, including many of the more successful, sourcing inventory is the biggest challenge. No one is ever willing to share their sources on bulletin boards, etc., so you are pretty much on your own.


The best option for wholesale sourcing is from a distributor with which you already have a relationship. If you own a retail brick and mortar store or work in a business with contacts in the industry, you job becomes much easier. Another possibility is directly accessing any wholesale distributors who may be located in your town. When neither option is available, acquiring inventory at true wholesale can get tricky.


The next step for most is internet searching. A search for 'wholesale' on Google brings up a mere 13 million plus hits. Narrow that down to "wholesale jewelry" and we are down to just above 7 million. With enough surfing you may be able to locate a few worth exploring further. The big problem now becomes one of exposure and market saturation. If you found them then there is little doubt that a few million other Ebay sellers are also aware of them.

Yet another option is purchasing wholesale distributor lists commercially. There are a number
of companies which market these at a reasonable price. Unfortunately, with one glaring exception, many tend to range from fair to worthless. Some are merely lists compiled from internet searches, while others were probably good when first published by are rarely updated. The exception I mention is SaleHoo Wholesale Resources and Directory.
They seem to have a much better handle on the business that most I've seen. In addition they have a very large database, offer a ton of information on the members site, and a lifetime membership. Worth taking a look at.

Time Your Auction for Maximum Exposure

The day and time you choose to end an auction can dramatically effect the outcome. The majority of bids come in during the final minutes of an auction, so it becomes very important to position your auction for the maximum number of views during that period.

• The auction ending time is a factor to consider. If you plan to end your auction at 7:30pm in New York it will only be 4:30pm in Los Angeles. People are not yet home for work. Inversely, a west coast auction ending at 9pm will be seen on the east coast at 12am. Many potential bidders will likely be in bed.
• Weekends and evenings are statistically the highest traffic periods for Ebay and many consider Sunday evening the optimal time to end auctions. There are however definite exceptions. If the Sunday falls in the middle of a 3 day holiday weekend, is Easter Sunday, or Super Bowl Sunday then this is obviously not the best day.
• Try and consider outside events on a given day which would impact Ebay traffic. Example would be a presidential debate or the World Series. Depending on your target market a very popular TV show may also have an inverse impact on traffic.
• Consider your market. If you are selling office equipment or industrial items, your buyers will generally be looking during working hours.

Ebay Bidder Management

Ebay provides several methods by which you can cancel bids, block bidders / buyers, or assure that you do not received bids from certain countries or buyers with low feedback.

Canceling bids

In the interest of making money, this is probably not an option you want to use often. There are however always circumstances in which cancellation makes sense. Ebay states that bids should only be cancelled for "legitimate" reasons. Among them:

• The bidder has contacted you with a desire to back out of the auction. Its your call whether to cancel their bids. However, since it is unlikely that you'll be paid for the auction anyway its usually advisable to cancel the bid and open the listing up yo legitimate bidders.
• You are unable to identify the bidders identity through all reasonable means.
• The item is no longer available for sale (for whatever reason)

Blocking Bidders

You make wish to block bidders who have reneged on previous purchases or given you a difficult time. The system will prevent them from bidding or purchasing your items under the ID which you have blocked. Its not completely foolproof, as a bidder can always return under a different ID and bid on your items. If a blocked bidder has suddenly fallen under your good graces, you always can unblock their ID from the same page. The block bidder page is located here.

Blocking Certain Countries and Buyers with Negative Feedback

Certain categories such as electronics and computers can attract a high number of scam bids from countries you may not wish to do business with. To block those countries from scam bidding (and thus trashing your auction) you can block bidders registered in countries you don't ship to. For example, if you only ship to the U.S. and Canada, then only buyers registered in those countries will be able to bid.

• To exercise this option, go to your My Ebay page, Preferences, Buyer Requirements, show, and then edit.

The same page will also allow you to block bidders with a negative feedback rating or 2 unpaid buyer strikes in the past 30 days.

Create a Pre-Approved Buyer List

A nice feature to use with high ticket items is the Pre-Approved Bidder/Buyer list. With this you may create an pre-approved list in which only bidders you personally approve may bid on your listings. Anyone not on your list will be asked to contact you by email, and you may then add them to the list (or not). The page to access this feature is here.

Ebay Fixed Price Listing Sale 11-8-06

Ebay (U.S.) is holding a 10 cent fixed price listing sale on Wednesday November 8 2006. All listings in fixed price format only will be discounted to the 10 cent price.

Excluded are auction style listings, auction with buy-it-now, eBay motors, real estate, professional services, ad format, store inventory, and several business / industrial categories.

Further information at http://pages.ebay.com/promo/10fixprice/.

Writing Auction Titles that Sell

Unless you have an incredibly compelling gallery pic or are selling Ipods for $9.95, your auction title is is what motivates your potential buyer to visit your listing. Ebay allows 55 character including spaces for your title. Use them wisely. A few tips:

• Use keywords in the first part of your title. Ebay's search is weighed toward the beginning of the title. Save the descriptive terms for later.
• It may seem obvious, but make sure and tell your buyers exactly what you are selling. A Nikon D80 will come up in a search for Nikon and attract the attention of someone searching for that term. Nikon D80 SLR Digital Camera will come up in searches for SLR, digital, and camera as well as combinations of those words.
• When you've covered the keywords, then add extra's and additional features as space permits. The example above may then read Nikon D80 Digital SLR Camera, Body Only. The point here is to give your buyer a "no surprise" reason to visit your listing.
• Any title real estate remaining may be devoted to to incentives, acronyms, or selling points. Examples might be free shipping, NIB, used once, etc.
• Absolutely avoid any cute gimmicks and wordplays like LQQK, GR8, or !!!!!! Nobody searches for those things and you are simply wasting space and appearing amateurish.
• Carefully check your spelling. Ebay's search does not correct mispelled words.

Writing a good title is not an art, but it can take some practice. If you sell a lot of similar items try different keyword positions and determine which pulls the most traffic / bids. It is easy to take writing an auction title lightly - however it is likely the only opportunity you get to attract targetted buyers.

New Sellers Guide to Building Feedback

Every new Ebay account starts with -0- feedback. If your intention is to sell, a zero feedback rating can be a definite credibility problem. The way many new Ebayers resolve this issue is by buying supplies and materials for their business (on Ebay) and mixing it in with a little low cost test selling. Pay for your purchases quickly, and leave your seller positive feedback. In other words, slowly build your rating through purchases and small sales.

For those that are impatient, there is a relatively inexpensive method a few advocate to build a faster rating. Do a search on Ebay for e-books. You are likely to find hundreds of ebooks ranging from .01 - .99 cents. Bid or buy a dozen or so from different sellers and be sure to leave them positive feedback. You may even drop them a note after the sale thanking them and asking for feedback. This should quickly build your numbers well above the dreaded -0-.

This works, and as long as there is a completed sale it is perfectly legal. The downside is that most savvy buyers will check your feedback comments. The fact that you've purchased a dozen cheap ebooks will certainly not raise your credibility as a seller and may even appear as a sort of scam to some.

Do it if it feels good, but don't count on it as a silver bullet. Every seller on Ebay starts with zero feedback. You are much better off concentrating on developing strong listings and learning Ebay's selling system than worrying too much about low feedback. Many buyers are willing to buy from newer sellers if the listings are presented in a professional manner and the price is right.

An Outstanding Web Hosting Deal

We generally believe that you get what you pay for. But there are exceptions and this is one.

For a limited time HostRocket is offering their "Rocket Freedom" hosting plan for only $4.95 per month for a 24 month period. The plan offers unlimited bandwidth, 25 GB storage, unlimited email, and 8 websites per account. In addition they have the full array of features (domain parking, Frontpage, PERL, email forwarding,, etc.) that one would expect from a professional hosting company.

This an excellent deal from a reputable company thats been in business since 1999 and services roughly 50,000 accounts. Get more details at HostRocket.Com.

Ebay Phishing Scam

Got this gem in the morning mail. Looks real enough at first glance but the URL actually points to a chinbinowa.net. Other than a few minor font screw ups the links open a page that looks exactly like the Ebay sign in page. Its way too easy to click on these things when half asleep or rushed. Bottom line - Never reply to these messages from your email. Always open them from within your Ebay account. If the message is not in your My Messages folder or looks flaky it is probably a phishing scam.

How to Sell on Ebay Express

Ebay Express was officially launched in August 2006 as a fixed price venue for "new" items. As the listings also include a number of antiques and collectibles the term "new" is used very loosely here. The major difference between Express and Ebay Stores is the addition of a shopping cart and checkout that allows the buyer to make one payment for multiple purchases. Ebay has a number of requirements for sellers wishing to use the format:

1. An Ebay account with a public feedback profile of 100 or more and 98% or more positive.
2. Listings must be on the Ebay main site in either fixed price, stores, buy it now, or auction with BIN format
3. Listings must include a photo, item condition, and shipping costs.
4. Have a Paypal Premier or Business Account.
5. Pre-filled information must be used for media items
6. Items must be located in the U.S.
7. Seller must allow shipping to unconfirmed addresses.

When these requirements have been met, go to your My Ebay page, scroll the left side to Preferences, scroll to selling preferences Ebay Express, show, and click on include my qualifying items. Ebay has provided a list of items which do not qualify for Express Here.

How successful is selling on EE? It is a new venture for Ebay, and the jury is definitely still out. To read some of the sellers comments take a look at the eBay eXpress Discussion Board

Researching the Ebay Market

Market research is an essential first step to any Ebay selling campaign. Simply throwing
it out there and hoping it will sell is a very haphazard business approach. Sure, you may
get a few winners. Buy enough lottery tickets and you will also eventually get some winners.
In the interim time and money that could be spent building and promoting your business are wasted.

Before launching any major campaigns you will want to know:

• Is there a current market for my product?
• How saturated is the market for this product?
• Who is my competition?
• What are average selling prices for my product?
• What is the sell through rate for this item?
• What are the demographics of potential buyers?

Onsite Ebay options for market research include a completed items search which will offer 30 days worth of completed listings and Ebay Hot Items, and Ebay Pulse. These are just a starting point and will only offer a basic overview. Ebay also offers a paid research tool which seems to have a lot of very mixed reviews from users.

By far best option for any serious research is a professional third party tool such as Terapeak Marketplace Research or Hammertap. These and a few others are relatively inexpensive and offer very comprehensive reporting of Ebay sales data.

Ebay Acronyms

A few of the more common (but still frequently confusing) acronyms found in Ebay
auction titles and descriptions.

• BIN - Buy it Now
• BNWT - brand new with tags
• CC - credit cards
• COA - certificate of authenticity
• DUP - duplicate
• EX - excellent
• EE - Ebay Express
• F - fine
• FPFH - from a pet free home
• FS - factory sealed
• FSFH - from a smoke free home
• G - good
• HTF - hard to find
• LE - limited edition
• LTD - limited
• MIB - mint in box
• MIMB - mint in mint box
• MNB - mint no box
• MIOP - mint in opened package
• MWT - mint with tags
• NBW - never been worn
• NIB - new in box
• NOS - new old stock
• NR - no reserve
• NW - never worn
• NWT - new with tags
• OB - original box
• OOAK - one of a kind
• OOP - out of print
• P - poor
• PP - Paypal
• SH - shipping and handling
• SCR - scratch
• SZ - size
• TOS - terms of service or sale

There are no doubt many more & I will add them when I figure them out.

Dropshipping - Look Before You Leap

Dropshipping is a method of reselling in which you offer merchandise for sale without actually maintaining a physical inventory. Through agreement with a wholesale distributor you offer a product for sale through either fixed price or auction. If the item sells, you forward the wholesale cost plus shipping to the distributor and the distributor ships the item to your buyer. The difference between the wholesale price and the selling price is your "profit".

Its an attractive arrangement on paper as you neither have to purchase, store, or ship merchandise. In reality, it can be much different. Your product availability is completely in the hands of your distributor. Items that are out of stock or not shipped in a timely manner will quickly skyrocket your negative feedback. While this is probably the primary issue with using dropshippers there are several other caveats that must be considered.

It is absolutely essential that you know the true wholesale cost of merchandise before you commit to selling it. Many dropshippers do a great business selling items to naive ebayers. Research thoroughly with a tool such as Terapeak to get a feel for how well an item sells, the average selling price, and how deeply the market is saturated with a particular item. Another issue that must be factored is the "fee" that many distributors charge for making their service available to you.

Do the math very carefully. Your profit per item sold will be based on the winning bid (or BIN) minus your cost for the item, listing fee, final value fee, any extras such as gallery fees, Paypal or CC fees, and any (pro-rated) distributor fees. It can get very tight.

If it sounds like a negative post then so be it. The reality is that the majority of Ebayers who base their business on dropshippers tend to crash and burn. A wiser move for most, after thoroughly investigating their potential business partner (distributor), is to slowly integrate dropshipping into an existing Ebay business and carefully evaluate the results.

Take Advantage of Ebays About Me Page

The "About Me" page is probably the most under utilized and overlooked marketing tool that Ebay offers. True, its a very low traffic page. But what many sellers overlook is that potential buyers who do click on the page are looking for specific information about you. A poorly written or non-existent page can make or break a sale. The following is a list of items which you may want to consider adding when building your page:

• A short personal biography. Tell buyers who you are, where you are from, etc. Also include any professional organizations you belong to, advanced degrees, or other information which will establish you as knowledgeable in your field.
• Follow with a brief business history. How long you have been selling on Ebay, outside business interests, etc. This may also be where you add your website address. Ebay allows one outside link on your page. Take advantage, but be careful to stay within their linking policies. ( http://pages.ebay.com/help/policies/listing-aboutme.html )
• Consider adding a FAQ. Buyers will appreciate finding answers to their questions without having to email you.
• Add your terms and conditions. This should mirror the TOS on your item pages.
• Include a short list of your items for sale and current feedback. If you only sell occasionally or have spotty feedback you may want to omit these items.
• If you have a website, a nice touch is to use the same graphics and color scheme on your About Me page.

Obviously, not all suggestions will work for all sellers. Simply keep in mind your objective which is to establish your credibility to your potential buyer/bidder.