eBay Tests New Search-Results Interface

By Ina Steiner
AuctionBytes.com

eBay is tweaking the way it displays search results in what is likely part of a test to help it improve the buying experience on its US marketplace.

Wall Street analyst Bob Peck of Bear Stearns described the new interface in a research report published Monday. He noted that a search for "kingdom hearts ps2" brings back descriptive choices of products the eBay system thinks are best matches - in this case Kingdom Hearts (Playstation 2) and Kingdom Hearts II (Playstation 2). Once a consumer makes a choice by clicking on either game title, a page comes up with a description of the product and five listings that are ending soon, and - as Peck points out - not necessarily ending soonest, as is the default sort on search results.

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