Ebay Taking Control of Seller Cross Promotions

Ebay has announced that they are retiring several cross promotion tools that have been available to sellers. Their explanation is that the options simply haven't been as effective as eBay's default logic in driving bids and purchases.

Item level cross promotion will be removed within the next couple weeks. With this tool sellers have been able to create rules as to what types of their own items should appear in the cross-promotion display area on Bid/Buy It Now Confirmation pages, and at the bottom of Stores sellers' item pages.

In June they will be removing the Cross-Promotion Connections feature which allowed sellers to promote other selected sellers' listings on their item pages, as well as the Personalized Picks page in My eBay that makes recommendations for future purchases based on your buying history.

in Ebays words.....Both sellers and buyers should experience better results by letting eBay's logic do the work. There are likely quite a few Ebay sellers who consider "Ebay logic" an oxymoron that rates right up with military intelligence, etc. For those that have been using these tools only time and careful tracking will tell if this is a beneficial move.

ebay page here