When is a neutral not a neutral?

“It’s only a neutral.” A phrase that crops up again and again on eBay message boards. “It could’ve been worse, at least it wasn’t a neg.” Because neutrals don’t affect feedback percentage, and disappear from the feedback scorecard after a year, most experienced sellers tend not to worry about them. More often than not in my experience, neutrals are about buyer’s misplaced expectations (”these 6mm beads are smaller than I expected”, “these black jeans are not the colour I wanted”), or circumstances totally outside a seller’s control, like delivery delays. Much as we’d all like to, you can’t please all the people all the time.

Well, it seems that the days of “it’s only a neutral” are over. eBay’s new seller non-performance policy counts a neutral the same as a negative:

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