By Entrepreneur.com2/14/2007 11:04 AM ESTExcellent article published in
The Street.com demonstrates how to build Ebay listings that go the extra mile in keeping buyer interest.
Expanding my jeans shopping experience to eBay, the lesson is, any item
sold on eBay deserves more than a title, a picture and a one-line description.
How many times have you found an item through a keyword search just to click
it and find no further information? Plenty. It happens to thousands of
prospective buyers every day. As a seller, if you're going to invest the money
to list an item, give it a fighting chance for a successful sale.
An item's description tells the customer what to expect about their
possible purchase. Mention size, manufacturer, material, condition -- basically,
anything and everything to give the buyer more information about the item.
Lucky media sellers get the advantage of eBay's license of the Muze database, which supplies further details on books, movies, games and music. But believe it or not, some sellers don't even take the time to click their mouse to include it in their listings -- all you'll see in their descriptions is "New and sealed." Wow.
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