Ebay to Heighten Security Precautions

The Associated Press
By RACHEL KONRAD
January 17, 2007


Executives at eBay Inc. are touting security as their top priority in 2007 after an internal survey showed that online scammers may be denting the company's reputation.

The San Jose-based online auction company began a program last year to safeguard members' identities by concealing their user names on expensive listings. That measure could make it harder for con artists to contact losing bidders and goad them into 'second chance offers,' where customers wire cash to the scammers' accounts.

Engineers also want to reduce counterfeit items and clamp down on scams between buyers and sellers from different countries, said William C. Cobb, president of eBay North America.

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