EBay Courts 'Power Sellers'
by Catherine Holahan
New management at eBay (EBAY) wants to send the message that it's listening to users' complaints. It did that Jan. 29 by announcing sweeping changes to what it charges people who sell items through the e-commerce giant. But if there's a subtext to the message, it's that eBay's listening to some users more than others.
The changes clearly favor larger merchants who sell higher value goods at set prices, as opposed to merchants who use an auction arrangement. The new fee structure reduces up-front fees up to 25% for listing items in an auction, but up to 50% on store items, which have fixed sale prices. Meanwhile, smaller merchants who sell goods priced at $100 or less will see fee increases. New fees on the final sale of an item decrease as the item price increases. EBay is also offering Power Sellers, the name eBay gives its highest rated, most prolific sellers, a discount of up to 15% on the final value fee.
source artcle - Business Week